The luxury skincare brand La Mer has partnered with DFS to unveil the world’s largest Crème de la Mer jar as part of an installation. Celebrating its iconic Crème de la Mer moisturizer, La Mer has set up the larger-than-life installation – measuring five-meters high – at T Galleria Beauty by DFS at T Galleria Beauty in Causeway Bay. It also features an exhibition displaying the behind-the-scenes story of the skincare brand.
It is part of an installation and exhibition that celebrates the “transformative” moisturiser and takes an immersive look at skincare brand La Mer.
???? The world’s largest Crème de la Mer jar is on view at T Galleria Beauty by DFS Hong Kong, Causeway Bay.
The jar is making its debut in Asia and at five metres high is the world’s largest, La Mer said.
An exhibition running between 1 and 10 March takes a behind-the-scenes look at La Mer, with Crème de la Mer at the heart of the story. The moisturiser was conceived after 12 years and 6,000 experiments by Dr. Max Huber, the brand said, who suffered burns in an experiment gone awry.
???? In an immersive exhibition, customers journey through five moisture textures – Rich, Soft, Sheer, Balanced, and Cool.
La Mer said a cell-renewing ‘Miracle Broth’ is key to the product, with the cream “infusing skin with sea-sourced renewing energies, creating a natural, youthful glow”.
The exhibition begins as guests step into the giant jar, where they are immersed in an “oceanic realm” that represents the world of La Mer through the sounds of the sea and the soft glow of underwater lighting.
???? DFS, La Mer and Hysan Development brand representatives performed a ribbon cutting ceremony to officially open the installation.
Customers then journey through five moisture textures – Rich, Soft, Sheer, Balanced, and Cool – with each intended to represent one of the brand’s moisturisers through sensory stimulation.
The Crème de la Mer wall offers a backdrop for customers to take and share photos, while La Mer staff are providing bespoke consultations, introducing moisture rituals and sharing tips on how to “arrive hydrated” at travellers’ destinations.
???? Renowned Taiwanese makeup artist Perry Liu hosted a Skincolor de la Mer masterclass.
With a minimum purchase, customers will receive a complimentary La Mer luxury travel trunk case with the option of personalisation by calligraphy services offered on site (at weekends only).
The installation was opened on 1 March in partnership with DFS.
???? Perry Liu poses with local and Asia Pacific influencers.
Source: Moodie Davitt Report
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