The laundry chore has suddenly become glamorous. In a clever and slyly humorous take on the trend for ‘clean’ fragrances, Francis Kurkdjian has become the first prestige perfumer to sign a detergent. The citrus, musk, lily of the valley and orange blossom scent of his Aqua Universalis laundry liquid has been composed with the same care and refinement as an Eau de Toilette. In fact, it is also an Eau de Toilette, which means your personal fragrance needs never clash again with the smell of your freshly laundered clothes. Try it, and you’ll know why the Tout-Paris is suddenly beating a path to the Laundromat…
- Key notes: Bergamot from Calabria, Lemon from Sicily, White Bouquet, Absolutes of Egyptian Jasmine Flowers and Moroccan Roses, Light and Musky Wood.
- Specially formulated to relax and soften fabric.
- Delicately scented with the cult-favourite Aqua Universalis fragrance.
- Good for approximately twenty (20) washes.
- Laundry Detergent: Home & Accessories.
At the age of 15, when he decided to become a perfumer despite his complete lack of knowledge about the profession, Francis Kurkdjian couldn’t possibly have imagined where this path would lead him. However, he quickly understood that it would be replete with discipline and perseverance—values he learned during years of piano and ballet lessons.
For the past twenty years he has channelled his passion, determination and devotion into perfume, which fills his days, and sometimes his nights. His relationship with perfume has deepened over the years while remaining true to the values and tradition of fine perfumery. Yet he consistently seeks to break the moulds, free perfume from its bottle and open up doors leading to new lands.
French duo Francis Kurkdjian and Marc Chaya co-founded Masion Francis Kurkdjian in 2009 with a vision to create scents that encompass one’s lifestyle. Advocates of haute parfumerie traditionalism, the collection of exquisitely-crafted fragrances offer beautiful expressions of sensuality for the free spirited. Renowned for fragrances which reflect a sense of timeless sophistication or femininity, their diverse collection, ranging from the musky Baccarat Rouge to Turkish rose-based Satin, personifies every individual mood and whim. Perfectly balancing the line between practicality and creativity, Maison Francis Kurkdjian’s luxurious collection of fragrances and gifts for men and women is ideal for all personalities, for every occasion.