Initio Parfums Privés, a special and exclusive French brand, has revolutionized the fragrance industry by taking scent to a whole new level. With a deep understanding of the power and science of pheromones, they have artfully blended together compositions inspired by the captivating wild nature. Their magic lies in The Absolutes and Magnetic Blends, distinctive fragrances that can be worn individually but are truly designed to be worn together in a unique and alluring way. Initio pays homage to the intrinsic magic and scientific allure of instinct and provocation in their creations.
Breaking free from the limitations and fleeting trends of convention, Initio embraces their theme of re-enchanting fragrance. They are determined to restore its aura and mystery, believing in the infinite power that fragrance holds over us. Initio embodies the art of seduction, channeling the irresistible charm of scents to captivate and entice. Their perfumes weave an enchanting and seductive spell, creating an irresistible allure that is impossible to resist.