Born from a desire to imbue make-up and skincare with the same luxury approach that fashion commands, By Terry was established in 1998 by make-up artist Terry de Gunzburg. Having spent 15 years as Creative Director at Yves Saint Laurent Beauté, where she created the cult classic Touche Éclat concealer pen, her eponymous beauty range is renowned for its distinct approach to colour, light and texture, even coining the term "haute couleur" for its bespoke colour creation service. Beloved for its light-reflecting, multipurpose products and honing a simple, straightforward approach to skincare, make-up and fragrance, beauty-expert favourites include the iconic Baume De Rose lip balm, perfecting Ombre Blackstar eyeshadow pencil, and a comprehensive collection of professional-quality foundations.