When Sergio Momo created Kemi perfumes he wanted to bring to life the ancient philosophical tradition of alchemy, whose practioners have claimed it to be the precursor of profound powers. Kemi fragrances are inspired by this philosophy, the conversion of raw matter to perfect purified form. Alchemy is an influential philosophical tradition whose practitioners have, from antiquity, claimed it to be the precursor to more profound. Perfume as we know it could not have taken shape without alchemy, the ancient art that undertook to convert raw matter into a perfect purified form. Greco - Roman Egypt, Islamic World and the Renaissance philosophers made a great contribution to alchemical research. The most influential author in this regard was Jabir in the VIII century. Kemi straddles the line between the tangible and the intangible, the earthly and the ethereal, the real and the magical.