📷 So fresh and so clean. The minimal design infects high perfumery, which goes in search of fragrances that taste like... pure nothing.
When it comes to scents, almost everyone has a signature. Whether it's a deep woodsy Tom Ford, floral notes courtesy of Balenciaga, or a musky by Maurice Roucel, strong fragrances have been le parfum du jour for years. But a new trend in perfumes has seen people step away from potent scents to perfumes that smell like… well, nothing.
The 'nothing' category, deliciously neutral and ambiguous, calls upon natural notes like grass, rain, dirt, soap and even baby powder. As lighter choices, these scents leave an impression without leaving anything behind, making you smell good—without making you smell like something else.
Aside from being more versatile and less intrusive than their headier counterparts, an ease of wear isn't the only upside to a more neutral perfume. Neutral scents are generally shared fragrances, so both men and women can use them. These scents don't overpower when working in an environment where one works in close proximity to others, and their multi-functional properties carry them from day to night. But not all 'nothing scents' are created equal. Although the trend generally relies on the fragrance consisting of a handful of top notes, rather than a more complex arrangement, it's up to you which brand of neutral you'd prefer to smell like.
"These neutral scents tend to be less obtrusive, multi-functional, easy-wearing, environmentally friendly, gender neutral, and generally more affordable," Nick Smart, founder of Agence de Parfum.
One of the first minimal perfume had been imagined in 2006 by the German perfumer Geza Schoen with Escentric Molecule 01, a sort of anti-perfume made only with synthetic materials. It is just one of the many stories that can be told about the world of niche perfumes , which involve cultural aspects and trends in society, which today dreams of the invisibility of a clean perfume to wear like a white t-shirt, a new sophistication that it is enriched with intangibility. Below, the editorial team of Agoratopia selects its favourite minimal perfumes at its collection:
Bergamask by Orto Parisi, The Scent of Blood
Another idea of niche perfume , which is revealed very slowly, is that of Orto Parisi, the project with which the nose Alessandro Gualtieri tells the human body as made of smells. "The parts of the body where there is more odor are those where the soul is most gathered," he says." Odors that are too strong have become unpleasant to us, because excess of soul is intolerable to the extent that our 'animality' is repressed and suffocated by our society. This project is my garden that I planted, fertilized, cultivated and harvested. In Orto Parisi the body is experienced as a garden whose smells are the true mirror of its soul."
Bergamask, for example, is an invisible perfume that reveals itself very slowly, in a matter of days rather than hours. And once revealed, it remains and resounds, like the smell of a killing, like the game of a murderer who slowly reveals his game.
Bergamask Eau de Parfum 50ml
Molecule 01 by Escentric Molecules, The Scent of Nothingness
A “simple but unique perfume. What we're seeing with millennials is that they love perfumes that are personal, not large floral bouquets, "says Frank Voelkl of Escentric Molecules. To the wearer, it seems to vanish and then reappear thanks to the particular way in which its structure, chemically created in the laboratory in 1973, binds to the receptors of the olfactory system, slowly releasing the molecule charges.
Molecule 01 Eau de Toilette 100ml
Hindu Grass, The Scent of Freshly Cut Grass
Love the smell of freshly cut grass? This perfume's perfect for you. With an unconventional combination of dry grass and other earthy notes, it's a scent unlike any other. The fragrance aims to breathe the belief in universal peace and love. It is the result of a quest for the warm affection of humanity.
Nasomatto’s Hindu Grass is tame and smells like the perfumed robes and rooms of a self-indulgent man of a bygone era who spent his days snacking, napping, bathing, dabbing patchouli-sandalwood paste on his neck, sipping mint tea, gossiping and enjoying his hookah. This imaginary man is the personification of Hindu Grass: briefly amusing but overly domesticated and stationary; in his presence, smiles turn quickly into yawns.
Hindu Grass Extrait de Parfum 30ml
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